Search Engine Optimization (SEO)

It isn’t just about getting people to your site; it’s about providing a satisfactory experience when they get there. This means “delivering” on the promise implied in the search results. Search engine optimization is the practice of “optimizing” every page of a website in order to achieve targeted results. Planeteria can provide comprehensive search engine optimization services including:

  • Competitive analysis
  • Recommendations
  • Copywriting
  • Implementation

It's less expensive to optimize a site before it's built than after. Let us know your needs and we'll be happy to give you a quote.

SEM vs. SEO

Businesses sometimes invest a significant portion of their marketing budget in Search Engine Marketing (SEM) to try to land often elusive high rankings on popular search engines such as Google, Yahoo or MSN.  Is it worth it — maybe –maybe not?

Organic Search Results

Organic search results are the links that display when a visitor types a “keyword” or “key phrase” into a search box. Unlike “paid” links that usually display prominently at the top or side of the results page, organic search results represent web pages that actually include the relevant content the visitor is looking for — and these results are FREE.

What You Can Do to Improve Your Websites Search Engine "Friendliness"

Not every website project includes a budget for SEO, but that doesn't mean you can't improve your search engine ranking with some attention on your part:

  • Generate keywords and key phrases for your site
  • Create compelling and meaningful content that search engines any visitors will find worthy - include appropriate keywords for each page
  • Create relevant title tags and page descriptions
  • Include search engine friendly headings, sub-headings and link text
  • Write and publish articles or blogs that link back to your website

Regardless of your SEO needs, Planeteria always adheres to universally accepted best coding practices for creating search engine friendly websites.

“

We're bankers, and as such, we don't necessarily have the artistic vision, talent or time to spend exclusively on web-site design. When we contacted Planeteria, we were under huge time constraints for this project and didn't really know what we wanted in a final product. Planeteria responded in record time with three "looks and feels" that were unique in design and refreshingly different from the average financial institution web-site. Planeteria managed the project and kept us on schedule so we were able to have a live web-site the day the bank opened for business! We are very proud of our web-site; it is contemporary, dynamic, informative and projects exactly the image we wanted to portray to the world! Thank you to the entire Planeteria staff.

”
Kathy Pinkard
President & CEO, First Community Bank