Copywriting
A beautiful, well organized, and functional website is an asset to any organization, but the quality of the copy is what keep's visitors, and search engines, coming back.
Gathering and organizing existing copy, or generating new copy for your website should begin as soon as your project kicks off. Almost without exception, delayed launches, and cost overruns are the result of delayed delivery of website copy.
Planeteria provides writing services ranging from copy editing to comprehensive copy writing.
Copywriting vs. Copy Editing
If you have little or no copy, and no resources to generate good web copy, Planeteria can provide complete copywriting services. This involves:
- Collection and evaluation of any available collateral or print information
- One-on-one interviews
- Drafting and finalizing copy for approval
If you think you need copywriting services, you probably do. Ask us for a quote!
Existing copy usually comes from marketing materials, a current website, and other business documents. If you have existing copy, or in-house staff to generate it, Planeteria can provide copy editing as needed.
Writing for the Web is Different than Writing for Print
Reading is 25% slower from a computer screen than it is from paper and visitors scan web pages rather than read them word for word. In order to communicate effectively on the Web, copy should be concise, scan-able and objective.
In short, writing good web copy shares more characteristics with technical business writing or journalism than with creative writing. Planeteria offers advice, tips, and guidelines for writing good web copy.
Writing good web copy has another advantage; good copy will improve organic search results!
Planeteria put our website together in record time, and the result is a classy presentation. Their aesthetic of composition combined with their technical knowledge helped make our website a real reflection of our store, our quality, and our sense of adventure. Jamie also came up with some fun ways to present various aspects of who we are that made our website not only a showcase for our products, but a place where people can "drop in" to stay in touch, check out our latest acquisitions and find out what David (our globe-trotting entrepreneurial owner ) is doing now. Jamie Spooner is easy to work with and highly professional in her approach. She draws from a wealth of experience and so problems that seemed insurmountable to us were routine for her.
Owners
Gado Gado International
Santa Rosa, CA
