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Did You Know?

Web usability is about creating websites in such a way that your site users can find what they're looking for quickly and efficiently.

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Our website needed to reflect the quality of our gallery and to have flexible, intuitive management tools. The administrative area that Planeteria created for us is our 'dream tool'. It is very easy to use, and lets us not only add, update, and remove products, but also change and reorder product categories. Our customers, meanwhile, are delighted with the elegant, easy-to-use interface and the fast load time of this photography-rich site.

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Michelle Wojcik
Director, Galeria Cubana


Online Marketing


Search Engine Optimization (SEO)

Search engine optimization (SEO) is more than herding people to your site ahead of the competition. Search engine optimization also relies on good site design that provides the user with an experience that exceeds their expectations. This means "delivering" on the promise implied in the search results, and inspiring them to STAY on your site and return to it. Good SEO is the practice of "optimizing" every page of a website in order to achieve targeted results. A website is an investment, and Planeteria is here to help maximize its return using the latest search engine optimization techniques.

How does it work? Planeteria can help you first by doing a competitive search engine optimization analysis of real opportunities for your site to shine within your market. Then we can use SEO techniques to generate keywords and key phrases for your site, implementing relevant title tags and page descriptions and create content that is compelling and meaningful to both search engines and site visitors. We will help you turn site visitors into site users.

Strategic Social Media Marketing Plans

Have you been told that you have to get into social media to stay in business? Don't know where to start with social media optimization? Facebook now claims 600 million users but this is reportedly only about 12% of the total social network page views which means that there are many other web sites and social media networks competing for your attention. While there are many social networks such as Facebook, Twitter, Foursquare, Bebo, and more it is critical to create a strategic social marketing plan and social media optimization (SMO) tools that are unique to your business and relevant to your customer base. Planeteria can help you develop a social media marketing plan which includes recommendations on which social media optimization or SMO techniques that will be most successful for your business, engaging of your target market, and help to grow your bottom line.

Blog Design, Setup, and Strategy

Blog is a four-letter word. What is it? Why is it powerful? Planeteria can help you to get in the blog game. A blog that is setup correctly will attract an audience or bring you the search engine results and customer engagement that you're seeking. Planeteria will work with you to find the best blogging solution, like WordPress or Blogger, for your needs, help you to optimize your blog and show you how to use your existing expertise to update it and to make it more accessible to both users and search engines. We can work with you to create a blog strategy that is realistic to both your business and your style. This may include generating ideas for blog posts, writing posts for you, and/or showing you how to comment on other blogs to build awareness, and much more.