Did You Know?

Web usability is about creating websites in such a way that your site users can find what they're looking for quickly and efficiently.

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Our website needed to reflect the quality of our gallery and to have flexible, intuitive management tools. The administrative area that Planeteria created for us is our 'dream tool'. It is very easy to use, and lets us not only add, update, and remove products, but also change and reorder product categories. Our customers, meanwhile, are delighted with the elegant, easy-to-use interface and the fast load time of this photography-rich site.

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Michelle Wojcik
Director, Galeria Cubana

Search Engine Optimization (SEO)

It isn’t just about getting people to your site; it’s about providing a satisfactory experience when they get there. This means “delivering” on the promise implied in the search results. Search engine optimization is the practice of “optimizing” every page of a website in order to achieve targeted results. Planeteria can provide comprehensive search engine optimization services including:

  • Competitive analysis
  • Recommendations
  • Copywriting
  • Implementation

It's less expensive to optimize a site before it's built than after. Let us know your needs and we'll be happy to give you a quote.

SEM vs. SEO

Businesses sometimes invest a significant portion of their marketing budget in Search Engine Marketing (SEM) to try to land often elusive high rankings on popular search engines such as Google, Yahoo or MSN.Is it worth it - maybe - maybe not?

Organic Search Results

Organic search results are the links that display when a visitor types a “keyword” or “key phrase” into a search box. Unlike “paid” links that usually display prominently at the top or side of the results page, organic search results represent web pages that actually include the relevant content the visitor is looking for — and these results are FREE.

What You Can Do to Improve Your Websites Search Engine "Friendliness"

Not every website project includes a budget for SEO, but that doesn't mean you can't improve your search engine ranking with some attention on your part:

  • Generate keywords and key phrases for your site
  • Create compelling and meaningful content that search engines any visitors will find worthy - include appropriate keywords for each page
  • Create relevant title tags and page descriptions
  • Include search engine friendly headings, sub-headings and link text
  • Write and publish articles or blogs that link back to your website

Regardless of your SEO needs, Planeteria always adheres to universally accepted best coding practices for creating search engine friendly websites.